Some good ways to market on the Internet

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Last revised: Fri Mar 19 13:58:00 PST 2004

Some Internet marketing firms include:

MyPoints is an "opt-in" mailing list service which gives its members "points" that can be redeemed for various products and services.
Experian supplies consumer and business credit information, and also does "opt-in" direct marketing.
Eyegive sells banner ads with a twist. Whenever you click on a banner ad, a percentage of their revenue goes to your favorite charity.
IDG List Services deals in business- to-business direct marketing. They also handle list management of subscriber lists and customer databases.
NetCreations / PostMaster Direct does "opt-in" mailings, as well as website promotion to search engines and interested individuals who have also "opted-in".
Airfoil Public Relations has one of the country's top anti-spam public relations experts, John Mozena, working for them. They can help you with your opt-in PR needs.

And, a few marketing related resources:

John Mozena's Responsible Marketing Primer (work in progress)
Seth Godin on permission marketing.
Chapter 4 of The Internet Business Book talks about acceptable and unacceptable uses of the Internet.
Clifford Kurtzman, the president of Tenagra, writes about the fine line between legitimate e-mail and spam.
RFC 1855 formally codifies good network etiquette (netiquette).
Speaking of Netiquette, CNET presents 50 rules of business netiquette.
The SpamCon Foundation has a marketer's resource page, a best practices directory and a mailing list on marketing practices.
Paul Myers has an essay (PDF format, requires Adobe Acrobat) on making first contact when doing business on the Internet.
DMNews ran this article on a talk by Seth Godin and Jerry Shereshewsky on permission marketing on the Internet.
Paul Myers has an essay on subscription checkboxes and informed consent.
Bill Wells has an essay on permission to e-mail - buying, selling, auditing and tracking it.
John Levine and Justin Mason have The Bulk E-mail HOWTO with tips on things to do and to avoid when sending solicited bulk e-mail.
CleanMyMailbox.com has an whitelisting instructions generator, which helps marketers generate instructions on how their customers can add whitelists to their spam filters to allow marketing newsletters to get through. In addition, they have a white paper on how spam filters can be the legitimate e-mail marketer's friend.

We've just started this page. Suggestions and additions are welcomed.

Scott Hazen Mueller / E-mail me